my murphy has had serious skin irritation for years, tried different food, supplements, meds, shampoos, everything. my daughter told me to try Jax and Daisy as she had heard from friends how great it works. Well she was right!!! murphy is so much better!! i wish i had used this years ago , for his sake! the shampoo lathers wonderfully and gets him so clean, but the lotion is fantastic! his skin healed up and really makes his coat shine!!! stopped the itching, but have to use the lotion daily to help with that. Thank you Jax and Daisy for making a wonderful product for my boy!!!!